Smart is in the house!
Owners and fans of smart in Beirut have
celebrated the brand’s move to the T. Gargour & Fils Dora
main showroom with a special party.
“We decided to move smart from its stand-alone site into the
main showroom to take advantage of the synergies of the
Mercedes-Benz brand such as quality and state-of-the-art
technology,” said Joseph Zoghbi, General Manager, T. Gargour
& Fils. “The compact brand is the lifestyle model of the
Mercedes-Benz range and attracts an eclectic audience who
appreciate the brand’s “la
joie de vivre et la fraîcheur de cette petite voiture”
as it unique place in the urban transport segment.”
Guests enjoyed a spectacular party on March 31 that featured
charismatic fire performers and danced the night away to the
incendiary beat of a DJ.
T. Gargour & Fils were also keen to give a red hot evening a
touch of green and did so by exhibiting the latest smart
models including a micro hybrid drive version of the unique
compact car brand.
T.Gargour & fils:
As a wholly owned subsidiary of 'Gargour Holding', TGF
introduced Mercedes-Benz vehicle to the area back in 1952.
Since then, Daimler AG and the Gargour family have enjoyed a
very special relationship. This historic alliance between
the top automotive producer and a well-established local
family has produced a formidable player on the automotive
The sustained efforts of TGF, coupled with the superb design
and execution of every Mercedes-Benz vehicle, has created an
aura of desirability for Mercedes-Benz cars as the ultimate
symbol of success in the region. TGF is proud to have played
a constructive role in the distribution and servicing of the
world's best luxury cars in Lebanon and Jordan and looks
forward to many more years of unconditional commitment to
its past, present and future customers.
smart is a success story. The smart fortwo has been on the
market for twelve years now, and it has an impressive track
record. Since 2009 the intelligent two-seater has been
represented in 41 countries worldwide. In December 2009 the
new smart fortwo electric drive with a lithium-ion battery
was handed over to selected customers in Berlin. smart
combines unique driving pleasure with comfort, agility,
safety and ecology and, with a length of just 2.69 metres,
it is the perfect city car. The smart fortwo established the
microcar segment and created a totally new class of vehicle
– the "smart class."