management contributes in Road Safety”
Yazbeck, owner & GM of Seter
1- Who is
Societe d’Etudes Techniques d’Entreprise et de
Representation, was founded in 1980 by Mr. Pierre Zablit. In
1996, I joined his son Nadim to develop the business of
Fleet mgt better known in that time as the Tachograph,
imposed by law in the European countries for commercial
vehicles; in 1998, the first On- Board computer was
developed by Siemens VDO to help companies monitor their
fleet of mixed vehicles. In 2003, I bought the company and
continued what we started. We now represent Mix Telematics,
owner of the Siemens VDO brand, in the MENA region running a
network of over 12 distributors. In Lebanon, we are
specialized in offering vehicle solutions; we represent 4
international well known companies in this industry: Parrot,
the French company providing Bluetooth solutions for cars;
VDO Continental, the German company manufacturing OE parts
for car manufactures like BMW, Mercedes, Renault, Peugeot,
Volvo etc…, Hale Electronics, the Austrian company for Taxi
meters and last but not least, Mix Telematics a South
African company leader in recovery and fleet mgt solutions.
2- What is
a fleet mgt system?
In brief and
simply a fleet mgt system is also known as an IVMS; In
Vehicle Monitoring System which consists of an on board
computer connected to the vehicle engine capturing,
recording and analyzing vehicle status. The new IVMS are now
known as tracking solutions since it embeds a GPS and GSM
modem for online data capturing.
3- How does
The OBC is
installed behind the dash board of the vehicle and our
technicians will connect it to the speed sensor and the
engine rpm to capture both real speed and engine rev;
additional physical wires can be connected to electrical
outputs inside the vehicle to monitor different events like
seat belt on/off, Engine temperature, engine oil level, PTO
engaged, cabin temperature, etc….
simpler terms what does it capture or report?
I’ll give you
an example of the daily report: driver identification -
beginning and end of trip – parking, driving and idle times
– distance covered – maximum speed and RPM – Acceleration &
Deceleration – Fuel consumption– Live or Historical tracking
– Location management, where did my vehicle go? All the data
captured is transferred live using the GSM network.
5- How can
the fleet mgt help a company?
needs to monitor their moving assets: cars, vans, pick ups,
trucks or trailers in order to:
A: Lower the
running costs: by setting limitations to the speed and RPM,
the IVMS will help the company reduce the fuel consumption,
minimize tear and wear of the vehicle engine, parts and
tires and minimize the risk of accident
the mobile staff productivity and efficiency: Tracking the
companies vehicles and drivers will bring the transparency
the company needs which is the key for higher productivity
and consequently increased efficiency. On our application,
the client will access on digital and Google Pro maps.
driver safety: by setting speed and rpm limits, the company
reduces the risk of accident and driver injury
contributing in road safety.
Does it have any other benefit?
As you know,
the nations are looking to use clean energy in the objective
of going green and reducing the harms of the consumable
energy we are using today. Most of the international
companies are adopting strategies to reduce their impact on
CO2 emissions and an IVMS does help reduce CO2 emissions
just by monitoring vehicle speed & rpm. In fact one of our
reports shows emitted CO2.
7- Is it
simple to operate?
company database is hosted on Mix Telematics web application
accessible using a log in name and password; any operator
with some computer knowledge will learn how to navigate in
our application creating different reports. Furthermore, our
customer relation management program assist operators to go
deeper and deeper in the application to fully understand the
extent of this powerful tool.
8- Who are
operating vehicles and drivers is a potential customer from
F&B delivery to contracting, logistics, Oil & Gas, technical
support, sales force, rental cars, delivery, security, etc…
when we started in 1996, Lebanese companies were still
hesitating to use such a helping tool but now companies are
aware of the benefits an IVMS can bring to their operation
and we see an increasing demand.
9- Are you
alone in the market?
Of course not,
we know of at least 4 other providers.
then chose your product, Mix Telematics?
values are numerous such as our long experience in this
field, our international references from our international
footprint, our range of products from simple track and
tracer to full fleet mgt with driver, vehicle and engine
mgt, our technical capability to install on any kind of
vehicle be it old or new, small or big, our commitment to
client satisfaction and last but not least our list of
Today we offer
two products that can work on same application:
We are now
preparing to launch a new product/solution, the FM protector
which will be positioned to address the market sector
pertaining to small & semi-professional fleets.
11- Does it
only work on vehicles?
it can be a solution for power engines, boats, cranes or
heavy machinery. We connect to engines and provide reports
to different industry needs; for example: our agent in the
UAE have equipped over 1000 Caterpillar power engines in the
mere objective of controlling these engines working in
remote areas from a central control room from Abu Dhabi. The
company needed to check on the working hours to set
preventive maintenance program and make sure their clients
get the most of the rented or sold engine. We will also
introduce the FM Protector for cies or restaurants operating
a fleet of motorcycles.
next for fleet mgt?
In one of the
world forum, we saw insurance companies studying the use of
On-Board computers to minimize the risk of accidents and
lower their expenses, which means clients, will get a lower
insurance premium; this is only an example.
operational cost is the future and a fleet mgt definitely
answers this objective.