takes rough stuff in their stride
– Mercedes-Benz has changed the perception of their luxury
range of off-road vehicles with a 30-day off road event in
Nearly 200 journalists, fleet buyers, after sales
representatives and showroom salesmen from the Middle East
and Levant enjoyed an event which took them over tough
trails within an area surrounding the Dead Sea base.
“Our objective was to show as many people as possible that
our luxury SUV range is not just meant for the tarmac but is
capable off-road,” said Frank Bernthaler, Director, Sales
and Marketing, Mercedes-Benz Cars, Middle East & Levant. “I
think we achieved our objective with all the guests
marveling at how impressive the cars were over a varied
range of tracks that took in rocky climbs and descents,
wadis plus sand.”
Everyone was impressed with their drives in the event
vehicles which included three G-Wagens, four GL-Class, four
ML-Class and six chic and cheerful entry-level GLK-Class,
which was the star of the event.
“Although everyone wanted to drive the G-Wagen, but those
who drove the GLK were amazed at its off-road capability.
However, every vehicle performed far above expectations and
all the guests left as ambassadors for our SUV range,” added
During the event based at the lowest point on earth, drivers
started from 388 metres below sea level and drove to a
maximum elevation of 859 metres above sea level.
In total, guests on 10 waves drove a total distance of just
over 25,000 kilometres with over 3,000 metres driven in
pre-event routes set-up by event vehicle logistics manager
Duncan Barbour and his team of Karl Trunk and local off-road
expert Fuad Khalil.